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 Berliet Logo

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KleineDicke



Location : Deep in the Heart of Texas (Houston)

PostSubject: Berliet Logo   Tue Jul 05, 2011 3:11 pm

Mikey's 1910 Berliet Truck model encouraged me to do some research on Berliet. I discovered something interesting about their logo:


It is a stylized representation of an earlier logo, which represents a steam locomotive:


Not only is it a steam locomotive, but it is clearly an American steam locomotive. Apparently, it was adopted in honor of an agreement between Berliet and the American Locomotive Co (ALCO) in which ALCO purchased a license to build Berliet vehicles in the USA.

It evolved over the years,


but somehow it stuck until the demise of Berliet.

_________________
Bill Wray

"It is one of the happiest characteristics
of this glorious country that official utterances are invariably
regarded as unanswerable."
-Sir Joseph Porter, First Lord of the Admiralty (HMS Pinafore)
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mikeyh



Location : Dordogne France

PostSubject: Re: Berliet Logo   Tue Jul 05, 2011 4:47 pm

excellent research Bill! The research is the biggest part for me; its why i chose an historical line. I researched the history of Berliet; the connection between Peugeot, Citroen and Renault, but never gave a thought to the logo. Well done!

mikey
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